A great trade mark can help your products sold out because of the sales of goods and services. However, it is only a desirable quality or services of your products can make a trademark becomes famous, more and more people will use your products. Trademark symbol is really important as a part of marketing function.
The use of trademark symbol is controlled by government and law. If you are concern about trademark of some company, you will realize that it is a unique symbol. Only the owner can use it freely as indication that they are claiming rights to the marks, even if you do not have federal registration first.
The trademark of yours may be used only if it is actually registered to USPTO, as the trademark office. If there is some problem during procedure, then the symbol may not be used before it is already registered. On the other hand, federal federation registration should only be used in goods or services related to the subject having registration in federal trademark.
Trademark becomes well known by people trough time. The fact that trademark protects word name, includes symbol make it difficult being plagiarize. It is a way people can distinguish whether the products are satisfied or not. Also, this is the way people remember and judge after they use products which using certain symbol.
Trademark symbol generally develops other names for your products. It creates some new image that will follow your products because of people opinion. For example, you will be able to differentiate which is the trademark symbol and image of the products.
Remember to always register your trademark to USPTO as the trademark office where have the ability to publish legal paper. After you have got the legal paper you are officially claim the symbol is only and uniquely for your company.
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Source: http://rawbusinesslaw.com/2012/03/10/trademark-symbol-business-security/
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